14 Sep 2009

Absolut Vodka MiniBar








源自瑞典的国际知名品牌绝对伏特加于今年7月发布全新ABSOLUT MINI BAR(绝对迷你吧)限量装。此款新装造型简洁,以纯净的白色融入现代建筑简约风格为设计主题,自然流露出仲夏夜的都会时尚气息。

ABSOLUT MINI BAR的设计灵感源自绝对伏特加的故乡瑞典,当地特有的极昼现象令随性而至的派对成为生活中不可或缺的元素。沿袭ABSOLUT一贯的个性创意精髓,新款ABSOLUT MINI BAR大胆地将“派对无处不在”的主题融入包装设计:具有建筑结构美感的纯白外盒造型与盒身闪亮的银色标签形成鲜明对比;嵌入式手柄方便随身携带;颠覆传统的对开式设计令盒身可从中间顶部向左右两侧打开,经典的原味绝对伏特加镶嵌其中;方盒可延展至180度盛放冰块,水果及派对配饰等,使之瞬间变身为一个随身迷你吧。

ABSOLUT VODKA绝对伏特加素以推出炫酷原创的限量装而著称,继2006年推出BLING-BLING,2007年的DISCO,及去年的MASQUERADE限量装之后,今夏全新推出的ABSOLUT MINI BAR,再度延续了绝对伏特加具有传奇色彩的创意旅程。


ABSOLUT VODKA was first launched in New York in 1979. It soon became talk of the town, the US and eventually of the world. But the recipe behind the pure and natural taste of ABSOLUT is actually older than 30 years. So is the 18th century medicine flask found in an antique store in Stockholm that gave inspiration to the iconic ABSOLUT VODKA bottle.

ABSOLUT VODKA is made exclusively from natural ingredients, and unlike other vodkas, it doesn’t contain any added sugar. In fact ABSOLUT is as pure as vodka can be. Still, that purity has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.

In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Bränvin (Absolute Pure Vodka). Instead of the usual three or four times, the vodka was distilled an infinite number of times. 100 years later, it was reintroduced as ABSOLUT. Just as then, ABSOLUT is produced in Åhus, L.O. Smith’s birth town. Also the place where the wheat used for making the vodka is grown. And since the way ABSOLUT is made won’t change, neither will the true taste of vodka.

The main ingredients in ABSOLUT VODKA are water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. Winter wheat differs from other crops: it’s sown in fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized.

Being so pure, why drink ABSOLUT VODKA any other way than it is? In fact, there’s a good reason why: the purer the vodka, the better it blends with other aromas meaning ABSOLUT VODKA brings out the best in other tastes too. Also meaning there are lots of great tastes in the drinks below.


D5k

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