7 Jul 2011

This is what we called idea

  • >>> via >> http://www.davidairey.com/elastic-band-packaging/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+CreativeDesign+%28Creative+Design%29

Design student Ric Bixter came up with this idea for elastic band packaging.

The design brief was to “Go into a pound shop and pick a seemingly uninteresting object and rebrand it, increasing the value and interest.”

great idea..~

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